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when you ask Apple users why they prefer the iPhone over Android you'll probably hear something like this the iPhone has better software stability it's easy to use the resale value is better the warranty the after sales support Etc but these are the results of a successful business that sells a lot of products which generate the revenue needed to expand globally hire better Engineers offer better customer service and so on these answers reflect the reality right now but 16 or 17 years years ago when the first iPhone came out there was no history to prove that the iPhones have an amazing resale value or Apple customer service has an amazing reputation or iOS proved to be a stable OS over the years so these answers don't reflect the reason behind the massive growth of Apple but it reflects what the end user feels right now in my opinion Apple was very intelligent to work on the psychological part and let the consumer love the iPhone before even knowing if apple is a reputable company or not and the number one reason in my opinion is how the iPhone communicates with you Apple incorporates a lot of factors to make the experience more joyful Humane and that what really matters for most people so let me explain from the very first moment you interact with your brand new iPhone it treats you like a human look at the initial setup screen the iPhone animates the word hello in all languages over a nice looking background which gives you a great first impression especially if you are already excited about your new phone on the other hand the first thing you see on your brand new Android is what's your language then you go through the face ID setup so listen to this it makes this engaging sound effect as if you are in a Sci-Fi movie scanning your face not to mention the great animation that happens with while doing this I'm sure it will make you smile at least if it's your first time to own an iPhone look at Android's way in comparison it's very Hollow and empty without any connection with the user yes it's straight to the point and functional but you are not dealing with robots you are dealing with humans so finishing the setup process alone build some sort of connection between you and the iPhone before even knowing what features it has or what it can or cannot do if I'm not a Tey person who knows the capabilities of each phone or in other words an average consumer I will immediately feel that this phone is more premium and I will enjoy it more but this is just the initial setup Apple also gives a lot of attention to the sounds if you don't know which phone I'm holding but once I plug the charger you hear this sound you will immediately tell it's an iPhone can you tell me what's the charging sound of your Android phone I've been using pixel phones for years and I don't know the charging sound at the top of my head because it's not unique or iconic and what about the keyboard sound if you don't know which phone I'm holding the keyboard sound is enough to let you know that I'm typing on an iPhone and the list goes on that's why you hear these sound effects in every YouTube video movie or anything related to Media I think it has a psychological impact that the iPhones are iconic and if you own one you are a special person and the more you use it the more you get attached look at the unlocking animation in comparison to Android Apple's approach is very welcoming and how the apps show on the screen makes you feel like unlocking your iPhone unlocks another world that has a lot of things to do the juggle effect you get when you edit your home screen is playful and bouncy which is a joy to look at even when you refresh your inbox in the mail app look at the effort exerted in the design to make the refresh gesture more pleasing while in the Gmail app it draws a circle for a few seconds it might sound a bit emotional and I personally don't care that much but a lot of people do care and sometimes they don't even know it they just see something nice happening on the screen they get used to it and nothing else delivers the same experience combine all of this with the haptic feedback which makes it even more engaging Google gave a lot of attention to the haptics and it's Miles Ahead than before but the haptic feedback alone won't help in this case now let's talk about the differences between iPhones and Androids in the smart features and if it makes any difference in the Loyalty I already know that a lot of the features Apple advertise are just trash based on my long history of comparisons with Android for how many years Apple said that Siri is much better this year but it ends up to be as useless as always Apple intelligence cleanup feature is so basic same as Android's Magic Eraser that we got four years ago but now we have magic editor that uses generative AI so the iPhone outcome is not great in comparison what else the writing tools we have had these features for more than a year on Android and we have even more like best that intelligently swap faces reimagine that it changes your entire photo to something else add me that solves one of the biggest issues we face in group shots and the list goes on but why all of this don't matter and the Apple users are still loyal to the brand regardless the point is most people are not into Tech and all they really care about is the psychological connection Apple built over the years which made the iPhone iconic it gives the social status that most people look for plus it feels and looks elegant and what proves to my point is when any of my friends who owns an iPhone tries to show me a photo that he or she took some time ago they do this they keep scrolling endlessly until they find it and when I show them that they can search for it they look at me and say wow I didn't know that and this is how Apple users copy things between apps and this is me on Android so the point is only few people care about having the smartest features I'm not saying that Google or Android OEM should stop but they also need to focus on The Branding on how the phone interacts with the end user how it animates how it sounds it should be fun joyful and welcoming it's a matter of a psychological connection which makes them feel special and different and even if the iPhone gives less they're going to pay more to get these things it's the same as comparing a Land Cruiser to a Range Rover even though the Land Cruiser is a better off-roader but the Range Rover makes you look rich it has an iconic design and it's more expensive so a lot of people will ignore the cheaper price and more reliability of the Land Cruiser to have a better socialist status and that's why Toyota created the Lexus brand the car is about the same as the land Cruiser but with a slightly better materials looks sexier with a higher price tag so it gives you the status and that's what people are looking for I hope this video delivers the message and I'm curious to know what do you think in the comments would you agree with me or you have a different opinion but for now thanks so much for watching and see you in the next video
